Senior Marketing Executive

Job Purpose: 

As a Senior Marketing Executive, you will be responsible for developing and executing marketing campaigns that promote our products and services while strengthening brand awareness and customer engagement.

You will work closely with brand managers, agencies, sales teams, and digital marketing specialists to deliver integrated campaigns across multiple channels.
This role is ideal for a creative and results-driven marketer who enjoys content creation, digital marketing, CRM communications, events, and brand management.

Approximately 50% of the role involves creating compelling customer-facing content, including social media captions, SMS campaigns, WhatsApp communications, and promotional messaging.

Key Responsibilities
Plan, execute, and monitor marketing campaigns across automotive brands
Develop engaging content for social media, SMS, WhatsApp, email, and digital platforms
Collaborate with agencies and suppliers to deliver marketing initiatives and promotional campaigns
Support CRM activities and customer engagement programs
Coordinate customer events, activations, product launches, and brand experiences
Ensure all marketing materials align with brand guidelines and company standards
Manage website and e-commerce content updates, promotions, and new launches
Support market research, campaign reporting, and marketing performance analysis
Work closely with Brand Managers on communication strategies, budgets, and marketing plans

What We're Looking For:
Bachelor's Degree in Marketing, Business Administration, Communications, or a related field
Experience in Marketing, PR, Advertising Agency, Events, CRM, Performance Marketing or Digital Marketing Campaigns
Strong copywriting and content creation skills
Experience creating social media content, marketing captions, SMS, and customer communications
Understanding of digital marketing channels and CRM platforms
Strong stakeholder management and communication skills
Ability to manage multiple projects in a fast-paced environment

Preferred Background
Agency, PR, Events, or CRM Marketing experience
Automotive industry experience is an advantage
Experience managing customer activations and brand events
Strong understanding of digital marketing ecosystems and customer journey management